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Kroger Is Making Big Moves in E-Commerce

A shopping cart in a grocery store aisle. Earlier, it made an unsuccessful bid for Boxed, the buy-in-bulk e-commerce service that's seen as a Costco challenger. The supermarket giant was also said to be considering a takeover of Overstock.com or a strategic tie-up with Alibaba, but neither of those ever came to fruition either. Other sources said Kroger could even merge with Target, though that also proved to be unfounded. Now, it seems Kroger has finally found a pair of dance partners in its quest to return to sustainable profit growth and become a leader in online grocery retail. Last week, Kroger, the biggest traditional supermarket chain in the country, said it would partner with U.K-based Ocado, the world's biggest dedicated online grocer. That move sent Kroger stock up as much as 4% when it was announced. Ocado shares, meanwhile, soared by nearly 50%. Kroger said the exclusive alliance would bring the Ocado smart platform to the U.S. for the first time, which includes online ordering, automated fulfillment, and home delivery capabilities, and Kroger would up its investment in Ocado from 1% to 6%. The two companies are also planning to work together to build automated warehouses with plans to select the first three sites this year and 20 sites over the next three years. The deal will help Kroger expand into parts of the country where it isn't already operating like Florida, the Northeast, and the Upper Midwest.

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